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You are looking for new ideas, alternative ways of working. You need a fresh look at your business and you want to improve your processes. Then we should meet !
My goal is to to build and manage your communication & marketing strategy, to enhance your brand image by mobilizing internal and external resources, and to coordinate the information flow of your business.
to September 2017
- Transverse communication on the Big Data topic: continuing education, research, innovation
- Scientific communication for the 3 Big Data research chairs
- Organization of seminars, round tables, workshops
- Writing of blog posts and articles
- Conception and supervision of an extranet
- Editor-in-Chief of the Revue Télécom, Big Data special issue
- Press relations (writting and broadcast of press releases)
- Marketing (e-mailings, trade shows...) for the Big Data continuing education
- Conception/writing and layout (brochures, posters, flyers...)
- Recruitment and management of 4 people
- Clients: Panasonic Solar, Gfi Informatique, Outbrain, Auto Escape, Bellcour Ecoles, Carita…
- Strategy plans, press releases, journalists and bloggers contacts
- Management and training of juniors. Internal training
- Digital communication on Facebook, Twitter and blogs
- Commercial activity: answering calls for services, writing of commercial proposals...
to April 2011
- Redesign of Micropole's Corporate Identity
- Press Relations management for corporate, expertise and financial information
• Production of the Press releases (35 per year)
• Organization of Press meetings
- In charge of the corporate newsletter (print & electronic)
- Internal communication supporting the HR Department (internal newsletter, TV screens)
- Budget management for the Marketing Department
to August 2009
- Conception & Design of a website in line with the new marketing strategy: e-business, product download, CRM
Conseil général de Loire-Atlantique
to March 2009
- Writing of articles for, and administration of www.loire-atlantique.fr
- Writing of Technical Specifications to create new functions on the website
- Marketing studies to optimize the on-line services
Cned - French National Distance-Learning Center
to March 2008
- External communication : 3 monthly e-newsletters for 50,000 subscribers. Prescriptor management.
- Corporate communication : Activity Report, Corporate brochure
- Internal communication : intranet management, weekly internal e-newsletter
- Manager for the innovating communication projects
• Corporate identity change manager
• Creation of the e-newsletters and redesign of www.cned.fr
• Training for the communication officers network
Press and Public Relations
Writing: very good ease in a various range of styles: marketing, institutional, technical, pedagogical...
Brand Strategy, Positionning, Identity
Mastering of both printed and digital communication fields
Internal team leadership
Projet management on major issues
Management of junior staff
Steering external providers
French: mother tongue
English: very good level
E-mailing : Lyris ListManager, Sarbacane
CMS : Joomla, JCMS, SharePoint (WSS)
Office : Word, Excel, PowerPoint...
Internet : HTML, CSS